Putting the fun into functional
New research from Bassetts Vitamins has revealed just 3% of adults find day-to-day life ‘fun’. The study of 2,000 adults found that our weeks are taken up by boring chores, with changing the bedding, scrubbing the toilet and dusting among the worst tasks on our to-do lists. Bassetts Vitamins, who commissioned the research, is challenging the monotony of Brits' routines and encouraging us to inject some more fun into our everyday lives with the help of comedian, Katherine Ryan, who put participants through their paces with a number of extreme challenges to subvert the tedious routine into something more enjoyable.
Watch the video on the Bassetts Vitamins YouTube Channel here
For further information, interview opportunities or images please contact the team:
Hill + Knowlton Strategies, 0207 413 3000