The Kindness of Kids

New research from Bassetts Vitamins has revealed kids are instinctively kinder than adults and more likely to do good deeds without thinking. The research was also brought to life through a behavioural experiment which highlighted the differences between adults and children and their tendencies towards being kind. Footage captures the moment adults and children were secretly filmed to see how kind they really were when it came to helping others and sharing. Subjects were instructed that they would be taking part in an experiment and to sit in the waiting room while everything was being set up - but little did they know they were already under observation.

Watch the video on the Bassetts Vitamins YouTube Channel here


For further information, interview opportunities or images please contact the team:

Hill + Knowlton Strategies, 0207 413 3000

Ernest.Jackson@hkstrategies.com